Chapter 52: Using Barbarians to Rule Barbarians
"Indeed it is! Always speak with strength!" said Otsu Yunwu with great pride, this time the sales of Qiongdao vegetables in Japan were extremely good.
Vegetables have just arrived in Japan and are on the shelves, and they were sold out immediately. With the name of "organic vegetables specially cultivated without pollution or pesticides from China's green island, pearl-like Hainan Island", they were snapped up by Tokyo's housewives in just a few days.
Good news has arrived from Tokyo and is urging the rapid production of the next batch of vegetables to enter the market. The phone of Wan Hong Co., Ltd. was almost blown up by inquiries.
Although everyone is very polite, receiving over a hundred inquiry calls in one day is still a maddening thing.
"'Guardians of the Earth Association' Fujita and Yoshiko have now also taken notice of us. He even personally came to our headquarters, requesting cooperation with our headquarters and wanting to come to Jeju Island himself..."
Matsuda continued to Otsu and others, "As of now, our plan is going very smoothly. Although the Chinese official named Liao Bin has not explicitly expressed his support for us, he has also not expressed any opposition."
"Hmm... That greedy Ye Jianwen now also thinks this matter is very promising." Otsu Yū smiled and said: "I think, perhaps not long from now we'll need to send him some more things again."
"As long as this project can be completed, giving them some benefits is not a big deal." Shimada nodded and said: "Our current situation is like this, and I think we should complete this matter as soon as possible. Otherwise, once other companies see the profit, they may not let go of this fat meat called Qiong Island..."
"Wow! Island Tian, your consideration is very thoughtful. I guess the president also considered this situation and came to China in a hurry to supervise this matter personally."
Otsu Yurushi said, standing up and taking a deep breath: "Everyone, please work hard! For the company, and for ourselves! Thank you!"
"Hooray!!"
At this time, in the conference room of Yangcheng City Committee Building. Liang Sanping exhaled and stared, with his hands placed on his thighs. He looked ahead without saying a word.
In front of him, two old men were sitting and looking through the draft he had rushed out the night before. The only sound in the conference room was the rustling of pages being turned.
Now, apart from the three of them, there was no one else left.
Ge Tai and Shu Heng were driven out after bringing in Liang Sanping. Only Liang Sanping was left behind, since you are reporting, it's better to report alone.
"Comrade Sanping, what you said is indeed reasonable. But have you considered that if we don't cooperate with Japan, then how will we sell our vegetables?"
An old man closed Liang Sanping's report, raised his eyebrows and asked directly.
"Our vegetables are not worried about sales, this time the vegetables we sold made Bayong Corporation earn a lot of profit in Japan." Liang Sanping said with his head held high and chest out, undaunted by the old man's gaze.
"They brought our vegetables into Japan at a very good time, just when Japan was experiencing a shortage of vegetables. Although Japan has large-scale greenhouses for growing vegetables, there is often a lack of fresh vegetables from August to February every year."
"At this time, they will import some vegetables to ensure a stable supply of vegetables on the market." After a pause, Liang Sanping said: "Normally, they import vegetables from Europe and America. In terms of price, European and American vegetables are not as fresh as ours. At the same time, the price and transportation cost are also much higher than ours."
Seeing the two old men nodding in agreement, Liang Sanping continued: "Moreover, this time Bayong's proposed propaganda slogan is very effective. Japan has experienced a surge in population growth after the war, and its industrial development has also been good. This has led to a sharp increase in demand for vegetables among many people."
"And in Japan, farmers have added large amounts of pesticides and fertilizers to vegetables in pursuit of efficiency. This has led to a decline in the quality of their produce, and in fact, the excessive use of pesticides and fertilizers has already caused several food safety incidents in Japan..."
"In Japan, there is an organization called 'Guardians of the Earth Association', whose founder Fujita Kōka promotes the concept of organic food. That is to say, they advocate for and sell vegetables that are grown using minimal amounts of low-toxic pesticides and without the use of chemical fertilizers."
"This association has already had a certain influence in Japan, and the Wan Hong Annotation Company took advantage of this trend. They heavily promoted our batch of vegetables as coming from pollution-free Hainan Island. This made the sales of the vegetables we sold to them extremely good in Japan!"
Liang Sanping said with a smile.
"Have to admit, Wan Hong Corporation's sales tactics are very good. They first took some of our vegetable samples and sent them to Waseda University for pesticide and fertilizer testing. And they asked the media to write an article about it, which on the surface appeared to be promoting 'organic vegetables', but in reality was actually advertising for Wan Hong! After this article was published, it immediately had a huge promotional effect on our vegetable sales."
Soft text, there has been existence in every era. Some soft sales or emotional binding sales are encountered in real life. The larger the company, the more in-depth research will be done by their sales and public relations departments in this area.
"Oh? We haven't really researched this aspect before. Can you tell us about their operational techniques?" The old man asked with some interest.
Li Sanping was taken aback at first, then smiled wryly and said: "Actually, it's not that complicated. They're promoting what seems to be organic food. But in fact, the article must have mentioned the pollution-free Jeju Island, and then it must have mentioned that these vegetables are provided by Wan Hong Corporation..."
"While readers see that Wan Hong can provide vegetables without pesticides and low fertilizer, which is even acknowledged by Waseda University, they will naturally pay attention to this company. At that time, they only need to let the newspaper report when the ship arrives with a large quantity of vegetables imported from Hainan Island. People will naturally flock to it..."
In Liang Sanping's eyes, this is not a particularly complex soft-text operation technique. But from the current domestic perspective, this is still a very interesting sales approach.
"In my view, Wan Hong's current idea is to take advantage of this opportunity. After verifying that our vegetables can indeed achieve huge sales in Japan, we want to propose cooperation."
Pausing for a moment, Liang Sanping said: "In this way, they can occupy Japan's vegetable market at the fastest speed. Because even if Japanese farmers change their planting methods immediately, it will be too late..."
Their land has been exhausted due to excessive fertilizer use, resulting in severe soil depletion. If they suddenly stop using fertilizers, the land may not even be able to grow vegetables...
"However, due to their excessive use of pesticides, it has also led to a certain level of pesticide resistance in local insects. If the use of pesticides is stopped at this time, the yield of vegetables will inevitably decrease."
Moreover, due to the credibility issue of domestic agricultural products, it will lead to the fact that the public will not accept this change overnight. This takes time. During this time, they can use our land to plant vegetables and establish their own brand in Japan, while seeking greater profits!
An old man frowned and said, "Comrade Sanping, isn't this a good thing?! They can make money, which means we can too. And we can use their technology and capital to quickly lift our island's farmers out of poverty..."
"In the short term, that's true. But as I said in my report, they're choking our necks like this." Liang Sanping smiled wryly: "Once their brand is established, it will be extremely difficult for me to re-enter the Japanese market..."
"Now they still need to rely on the reputation of being harmless in Quanzhou Island for sales. Once they have completed brand recognition and formed customer recognition, they no longer promote us at all..."
"When the time comes, we can only become 'vegetable farmers' working for them. If we want to establish our own brand, we must face the threat of their interrupted procurement... Liang Sanping sighed: "At that time, who dares to take the risk of tens of thousands of acres or even hundreds of thousands of acres of vegetables?!"
"Companies are not doing charity, once they take the initiative. Then they will undoubtedly have many demands on us, and even constantly lower our prices to extract the maximum profit."
"But by then, our cooperation with them had gone too far. Who would dare to risk the destruction of tens of thousands of hectares of vegetables and negotiate with Japan..."
Liang Sanping's words made the two old men break out in a cold sweat. Indeed, when the time comes, what others recognize is Bayong's own brand. If China tries to establish its own brand, they will cut off cooperation with just one sentence.
What about the tens of thousands of acres of vegetables? Are they all going to rot in the fields?! Who dares to say that they can take on such a huge responsibility?!
"Building our own brand is indeed very difficult. Even at the beginning, we couldn't make too much profit. But in the long run, everything is under our control. As long as we control the quality well, even sales are not a problem."
Li Sanping looked at the two elderly people and smiled, saying: "Actually, I already have a solution in mind. However, this plan is not yet mature, and I need to collect some data to make an argument. Otherwise, I will not be able to confirm it and write it into the report."
"Oh? You still have ideas?! Then speak up now." An old man looked at Liang Sanping with great interest, wanting to see what he would say.
"Use barbarians to control barbarians!" Liang Sanping laughed and said: "Let the Japanese go and sort out their own affairs..."
"I believe that this time's Qiongdao vegetable hot sales have also attracted some people's attention. I believe that as long as we spread the word, there will be many companies willing to cooperate with us."
"The highest bidder wins, we can sit back and wait for them to make us an offer. Whoever offers the best terms will naturally be able to cooperate with us!"

