Chapter 77: Box Office Reversal
Lion's Gate Entertainment CEO Gusta cursed Yi Fei Yang's two great skills, while Paramount's boss Mr. Raymond was amazed by Yi Fei Yang's creativity.
"Unexpectedly, this Chinese doctor has such a move, it seems that he is going to give many people a headache!"
Yes, now that it's started, many people have begun to worry, especially after Yi Fei Yang made two big moves, the effect is significant.
The found-footage horror film "Paranormal Activity" was the first to benefit, with long queues of people from all ethnic backgrounds - black, white and Asian - waiting eagerly outside cinemas in Los Angeles.
They actually gathered together in line for a very simple reason, which is that they hope to catch a glimpse of the horror movie shot by Yi Fei Yang.
"Actually, there's nothing much, I just want to see if this play is as great as the Dream Fantasy Company has advertised it to be!" said a certain realist.
"For those women who are willing to sacrifice themselves for the sake of body art, I'll take a look too!" said someone who cherished and admired them.
"I'm just seeking the truth!" a curious person said.
Forget it!
People rushed to buy tickets and cheer!
……
With the display of Yi Fei Yang's two great skills, wearing the coat of "Ghost Record", but actually it is a super horror movie of "Curse", on the second week after its release, its box office performance surprised everyone.
The average attendance rate of 55 screenings actually rose to 45%!
And at midnight, it even reached 85%!
The box office on the second day reached $5,787,000!
In just two days, the cumulative box office has exceeded $10 million, which means that "Paranormal Activity" has started to reverse the trend; and following this trend, exceeding $70 million in a week is also easy. This indicates that Paramount will continue to increase the number of theaters showing this film!
"See? I told you. Man can conquer destiny! As long as you're willing to think and come up with a plan, there's nothing in the world that you can't accomplish." Yì Fēi Yáng said happily to Heather.
"Wow, your evil idea is really something. Who would have thought that you'd come up with such a move? My god, it's so surprising, especially that human body art thing, are all you men so perverted?" Heather teased Yi Fei Yang.
"No, no, no, don't get me wrong." Yi Feiyang didn't want Heather to think he was a lecher. "Didn't the newspapers and magazines say that it's an art form? I just borrowed the topic to make some publicity, and had them help with the promotion. The ones who are really obscene are those media reporters, they have nothing better to do than report on this kind of sensational news." Yi Feiyang directly pushed the "bad atmosphere" onto those unlucky reporters.
"Maybe. But you're no good person either, with a mind full of bad ideas!" Heathervy wouldn't be easily deceived, and she gave someone a cold glance with her beautiful eyes.
Yi Feiyang could only shrug his shoulders nonchalantly in response.
But being able to be scolded by a beauty is also a happy thing.
……
Yi Feiyang's "Ghost Blowing Out the Lamp" is like a volcanic eruption, and at the same time it also boosted the box office performance of Dream Factory's other two films "Buried Alive" and "Horror Cruise".
Originally, sales were poor. Even tickets that no one asked for were suddenly snatched up in an instant.
What's even more surprising is that many people have started lining up to buy tickets.
The two films originally had a weekly box office of only 3 million, but now their single-day box office has exceeded 3 million!
Such a good situation made Paramount's boss, Mr. Redstone, consider privately whether to increase the number of theaters for "Ghost" by 50 or 100 next week, and the box office performance on the third day once again caught everyone off guard.
DreamWorks Pictures received a stunning report that "Paranormal Activity" earned $835,000 in 55 theaters on its third day!
The average attendance rate has risen to 64%!
The midnight premiere was fully seated with an attendance rate of 100%!!!!!
When Yi Feiyang heard this news, despite having mentally prepared for it, he couldn't help but pause for a moment, then jumped up and punched the air, exclaiming: "Heavens!"
Heather, Gao Jiabao, Rabbit Bill, Fat Jack... Everyone was stunned. The box office performance completely exceeded their imagination. The movie's three-day cumulative box office has already reached 2 million, and the growth rate is even several times a day. This is clearly a dark horse film that will sell well!
Looking at the astonishing box office data and the craze about "Ghost Story" in newspapers and magazines, even the ignorant Tangren Street camel who doesn't understand investment but only knows how to swindle money now knows that this time he has really struck gold!
……
At the same time, Paramount President Mr. Raymond immediately ordered an emergency meeting.
At the meeting, after a brief study and discussion with many high-level officials, they unanimously agreed to reduce the theatrical release of "Moonlight Sonata 7", this "rotten play"... The pitiful guys used to treasure this play... and hand over the theatrical release to "Paranormal Activity".
That is to say, "Paranormal Activity" will increase from 55 theaters next week directly to 200!
That's not all, in addition to increasing the number of screenings, the screening time for "Ghost Story" was set at 7:00 pm...10:00 pm, with a three-screening marathon that only big movies are qualified for!
But the box office "gusher" continued unabated, with Paramount facing a fourth day of $1.181 million in ticket sales, an 80% average occupancy rate; and calls from audiences who were about to be blown away... Those requests for screenings from cities all over North America changed their minds.
Next week, the number of cinemas showing the film will increase to 500, with some cities having multiple screens playing the movie simultaneously.
At the same time, Paramount Pictures voluntarily added promotional expenses... Note: Without spending a penny of DreamWorks' money, they helped to promote "Ghost in the Shell" voluntarily. The big title was: "Halloween, Ghostly Killing Machine; Real Record, Kills You Without Blinking!"
It has to be said that as a Hollywood veteran film company, its publicity channels are absolutely overwhelming. Carpet bombing style.
The explosive force of propaganda. Like a nuclear bomb, it was directly thrown into various parts of North America, including New York, Chicago, Houston, and Philadelphia...
In short, major cities across the United States were flooded with Paramount's advertisements, huge movie posters, and car-mounted ads that seemed to be everywhere. Rolling TV commercials also made sure everyone in North America knew that Paramount's horror movies were currently hot at the box office.
Hot screening!
Yes, this word is like a stock in a bull market, or the flame on a cocktail, making you feel your blood boiling and full of energy!
What is fashion?
What is popular?!
……
Everyone else has already seen the movie, but I haven't, isn't that out of touch with the trend?!
No way, I have to go take a look!
……
Look! The movie advertisement is so energetic! No need to say, it must be a big deal. Go take a look!
……
As a result, with the efforts of promotion in North America, almost all major cinemas have encountered a situation where tickets are hard to come by.
Tickets from 7:00 to 10:00 are often sold out as soon as they go on sale; young people who fail to get tickets simply sit in the ticket hall, waiting spiritedly for the second and third performances.
Young people who like to seek thrills and watch horror movies in midnight screenings have even bought out the entire theater's tickets. The reason is simple: the darker it gets, the more flavorful the show becomes.
The ticket office of the "Space Cowboy" cinema is now packed with over a hundred young people standing and sitting around, ranging from 16-17 year old boys to university students in their twenties. Some are drinking cola and eating popcorn, others are texting on their mobile phones, while several are blowing bubbles and chatting together.
"Look at them... their parents must be scolding you." Heathervel and Yflyang stood in a corner of the ticket hall, looking at the young people packed into the entire ticket hall, shaking her head with a wry smile: "I really don't understand, are they here to watch a movie or go camping? Is your play really that magical?"
"Wrong!" Yi Feiyang corrected He Xuewei's words, "It's not my play, but our play! Don't forget, you're the heroine of this play!"
"What?!" Heathcliff only now realized that her own identity was truly very special, and she still hadn't had the slightest awareness of being an "actress", looking at things like an outsider, liking to stay out of it.
"What you said is right, I am the heroine of this play, it seems that I have become your accomplice...... Oh God, but I really don't want to see such a situation, these children are not going to school, but lingering here waiting to watch what kind of ghost movie! I swear, if they were my younger brothers, I would definitely go and pull their ears without being polite!"
"Alas!" Yi Feiyang sighed, "If every heroine in my plays thought like you and made such selfless vows, then my box office results would certainly be dismal!"
……
Just as Yi Feiyang and Haishui were arguing, a freckled chubby kid walked by them, muttering to himself: "Damn it, why are there so few showings of 'Ghost Story'? I've changed cinemas five times already, and still can't get tickets! Tomorrow when I go back to school, do I have to see that annoying face of Cain's again? It seems like he's the only one in the whole world who has seen all the new movies..."
The freckled fatso muttered to himself, using his small eyes to scan around and see if he could spend more money to buy high-priced tickets, of course, the premise was that someone was willing to sell.
When the freckled boy saw Yifei Yang and Heather, he was stunned for a moment. To be exact, his gaze was stuck on Heather, then a pair of small eyes sparkled with sly light...
"Excuse me," the freckled chubby boy gathered his courage and walked up to Heather, "I feel like I've seen you somewhere before, are you...?" The chubby boy scratched his head, deep in thought, he was sure she was a celebrity, but couldn't quite recall who.
"Sorry, my friend is nothing, we are here to watch a movie, can't buy tickets, now want to leave!" Without saying anything else, Yifeng pulled Heather away.
The freckled fatso behind him was still confused, "No, I really think she looks familiar..."
By chance, Freckles' eyes swept over the not-too-distant wall where a poster of "Ghost Hunting Records" was posted...
On the poster, Anne Hathaway's heroine stares at him with wide eyes of terror.
"Oh God, damn it! I know who she is!" The freckled fatso was hitting his head and stamping his feet in frustration.
……
As time went by, in the second week, the box office results were finally fresh out of the oven.
North American box office ranking as follows:
First place: Miramax Films, "Scream 2", this week's box office, $15.5 million.
Second place: Paramount Pictures, "Child's Play 4", this week's box office, $9.8 million.
Third place: Paramount Pictures, "Paranormal Activity", this week's box office $8.3 million.
Fourth place, Lionsgate, "Blair Witch 2", this week's box office, $5.5 million.
Fifth place: New Line Cinema's "Blade", with a weekly box office of $2.8 million.
6th place: Emperor Motion Pictures, "Halloween Kills", this week's box office $2.5 million...
According to this week's box office rankings, Miramax Films' "Scream 2" still holds the top spot at the box office, but its earnings have actually decreased by a whopping $2 million. This has left the production company in shock.
The film "Child's Play 4" produced and distributed by Miramax Films followed closely, still occupying the runner-up position on the charts. However, its box office performance was similar to that of the champion "Scream 2", also declining by about $1 million.
However, the box office of these two films collectively plummeted, but what was even more surprising was that the horror film "The Ghost Record" produced by Dream Factory.
In just one short week, the film staged a shocking reversal, jumping from a light-year-like box office gap to become the third-place winner at the box office, with weekly earnings of $8.3 million.
The original $960,000 weekly box office suddenly became $8.3 million!
Almost ten times the reversal!
Shocked the entire film industry!
There are ups and downs. This time, the rankings collectively fell is Lionsgate's "The Witch 2" and also Emperor Motion Pictures' "Moonlight Sonata 7".
Unexpectedly, Gusta's Lion Gate was directly trampled by DreamWorks!
His prophecy has come true!
The box office and word of mouth of "Witch 2" were left in the dust by "Ghost Story", and it's only natural that the box office performance plummeted.
The box office of "Moonlight 7" plummeted because Paramount temporarily withdrew the film's theater line and gave it to "Ghost Shadow". Of course, the fact that this film was shot poorly and had a bad reputation is also one of the reasons. In short, the "Moonlight" series, which was originally treated as a precious flower by Paramount, directly became a discarded withered willow...
Here is the translation:
Summing up this week's North American Halloween movie box office rankings, the original top 10 films' box office plummeted collectively, with only "Ghost" soaring to the top and breaking into the top three against the trend!
It can be said: shocking, joyful, and sad!
Afterwards, a certain famous commentator in Hollywood claimed, "If 'Paranormal Activity' continues to gain momentum and increase its screenings, then undoubtedly, the box office champion of next week will be in its pocket!"
Yes, this play is against the sky and a small piece, can it really write a legend?
Can that mysterious Chinese Yi transform into a magician and create another miracle?
The whole of North America is eagerly awaiting!
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