As the years went on, DEMA continued to make numerous advancements when it came to technology, science, and medicine. Individuals from other countries traveled to Naver City to receive better education and opportunities that the city has to offer. Which led to more profits, connections, and expansions for the company.
Things went well for DEMA until a ruthless businessman was selected as the CEO of the company in 2245. His name was Daxton Ainsberg. He hired shady individuals to kidnap folks whose disappearances won't cause an uproar in the city. For his project called Cyber Initiative.
He wanted to take the company in a new direction because he was tired of the company using its resources to make worthless appliances that make the lives of the public easy and convenient. He wanted the company to build an unique machine that will take the company to new heights in the business world. By creating something that is part human, part machine. A cyborg. And dozens of them.
He tried to get the public on board with his visionary ideas for the city. But the majority disagree with his bizarre ideas because they viewed the Cyber Initiative as a violation of human rights. Daxton didn't allow the public disapproval of his project to get in the way of achieving his goals. Without delay, he ordered the science team to begin the experimentation on the people that were abducted months ago. In 2250, he withdrew from the public eye to focus his energy on making the Cyber Initiative a success.
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In 2270, Naver City started to see strange individuals roaming the streets. Part machine, part human. How much of their bodies that were made out of metal, varied from individual to individual. Some were benevolent but the majority of them acted violently and aggressively. That's because their minds and by extension, their brains couldn't handle what was done to their bodies.
The citizens of Naver City were baffled and confused when these bizarre humans showed up out of nowhere. Then, they remembered that the CEO of DEMA proposed a plan that sounded preposterous. Cyber Initiative. Daxton hasn't been seen in public for a long time now and many people weren’t sure if that man was alive or dead. But one thing is for certain. Daxton Ainsberg is responsible for this mass hysteria the city is experiencing at the moment.
After a few weeks have passed, the citizens of Naver City discover a horrifying truth about DEMA. The company is responsible for the abductions around the city. Cyborgs that end up deceased or detained by the police, were identified by loved ones as the missing individuals they reported months ago.
The public lost faith in DEMA. Many people, companies and organizations withdraw their support and donations to DEMA. Not wanting their reputation to get tarnished by the scandal the company created. Due to the generational wealth that the Ainsberg family accumulated over the years, DEMA was able to stay afloat despite losing partnerships from major organizations that funded most of their research.
The company continued to work on Cyber Initiative, while being undeterred by the backlash they’re receiving from the public. In 2290, DEMA announced who their next CEO will be. Kyrian Ainsberg. The youngest individual to hold the title of CEO and he is the employer that Nathan refers to as boss.